Online networking has developed past its foundations and is currently used in some structure by individuals from varying backgrounds, from internet based life experts to youngsters, full-time moms to mature age beneficiaries. By taking advantage of informal organizations you get to an important promoting channel to discuss straightforwardly with your objective segment.
But the ubiquity of social media is not the only reason why businesses should care about it. Google and other search engines are rapidly integrating social media with their search functions. One prime example of this is the incorporation of Google+ features such as the +1, into the natural search results. As time goes on, current trends suggest that social media marketing and search engine optimisation will become inextricably linked.